Client
T-Mobile
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Agency
Hornall Anderson
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Overview
It takes an army to build one man's brand. That said, my design direction was selected by D himself! The
T-Mobile Dwayne Wade Limited Edition Sidekick campaign was launched at the world's largest stage, in Las Vegas over NBA All-Star Weekend in 2007. Along with designing the phone and packaging I also carried the visual language across various collateral pieces and into an environmental experience, the jam session booth. Celebrity photos shot by Walter Iooss.
______________________________________________________________________________________________
T-Mobile
______________________________________________________________________________________________
Agency
Hornall Anderson
______________________________________________________________________________________________
Overview
It takes an army to build one man's brand. That said, my design direction was selected by D himself! The
T-Mobile Dwayne Wade Limited Edition Sidekick campaign was launched at the world's largest stage, in Las Vegas over NBA All-Star Weekend in 2007. Along with designing the phone and packaging I also carried the visual language across various collateral pieces and into an environmental experience, the jam session booth. Celebrity photos shot by Walter Iooss.
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