Client
HTC
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Agency
Hornall Anderson
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Overview
The task at hand was to give the brand more "HTC"ness while building a new brand language that conveys epression and a unique ownable kit of parts. This was a huge challenge because this corporate rebrand was going to expand to their European and Asian markets along with the US later in the year.
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ROUND 2 WAS QUITE NOTEWORTHY AS WELL...
The concept is that HTC as a holistic brand is powerful and efficient without you noticing. Around the shop HTC had obtained the nickname "Quiet Giant" hence their current tagline..." Quietly Brilliant." In this direction the graphic elelements emanate from the HTC logo to resemble their elegant power.
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