Client
White Pages
______________________________________________________________________________________________
Agency
Hornall Anderson
______________________________________________________________________________________________
Overview
Utilizing the ubiquitous doodle that all of us have done while sifting through a phone book, the simple
concept of a highlighter swath became the cornerstone design element that rebuilt this house hold name.
This represents a natural motion that was translated into an intuitive experience while searching online for
people, business or addresses.
______________________________________________________________________________________________
White Pages
______________________________________________________________________________________________
Agency
Hornall Anderson
______________________________________________________________________________________________
Overview
Utilizing the ubiquitous doodle that all of us have done while sifting through a phone book, the simple
concept of a highlighter swath became the cornerstone design element that rebuilt this house hold name.
This represents a natural motion that was translated into an intuitive experience while searching online for
people, business or addresses.
______________________________________________________________________________________________

